Case Study
NGO focused on violence against women
Strong and Proud is an NGO that supports women affected by violence. Focused on Mindset, Role models, Leadership. My role was to help improve the organization’s branding and communication across different platforms, ensuring the message was clear and easily understood. The goal was to expand the NGO’s reach both locally and globally.
Branding and communication across all platforms.
Problem Statement:
Inconsistent messaging and visuals across platforms made it difficult for the NGO to communicate its mission clearly, limiting engagement, reach, and credibility.
Solution:
Developed a unified communication style with simple, meaningful messaging for local and global audiences. Designed editable templates and strengthened social media presence to boost reach and support the NGO’s mission.
Motherhood & Leadership Campaign for Mother’s Day
Recent | May 2025
We hosted a webinar, “Being a Mom & a Leader: Strong, Proud, and Unstoppable,” featuring six inspiring women from tech, finance, branding, and leadership. They shared real stories and practical insights on motherhood, leadership, work-life balance, and the mindset shifts that help make it all work.
The event was promoted through a week-long series of social media posts to build engagement and reach a wider audience.
Outcomes
More women around the world are showing interest in joining our journey by collaborating on upcoming projects.
Gained more followers across our platforms.
Recent | March 2025
8-Day Global Campaign for Women’s Day Week
An 8-day campaign was launched for Women’s Day Week 2025, featuring 7 women from around the world sharing their stories of confidence and overcoming challenges.
The video left space for an 8th woman, representing every woman still finding her voice and shaping her path. This space was symbolic: hers, and ours.
The campaign included a community event in Berlin with women in tech sharing personal stories, as well as a run/walk to show global support. Content was shared through photos, videos, and quotes across social media, encouraging conversations around women’s empowerment.
Outcomes
Featured on @dw_espanol @dw.deutschewelle Deutsche Welle
We had the incredible opportunity to talk about our journey.
Secured investors to support the NGO’s vision and mission.
Key Learnings
Consistency Builds Trust
A unified brand and message across all platforms strengthens the connection with the audience.
Cultural Relevance is Crucial
Tailoring content to different cultures and languages increases accessibility and engagement.
Collaboration Drives Results
Working closely with teams and external partners ensures successful execution and sustainability.
