TEAM
Art - Rana | Copy - Shashank
ROLE
Creative Group Head
TOOLS
Photoshop | Illustrator
PROJECT TYPE
Pitch
ASICS ATHLEISURE
Campaign Idea & Execution
The core idea was to position ASICS ATHLEISURE as more than just activewear, it's a mindset. Using Tiger Shroff as the face of the campaign, we captured bold, high-energy visuals that reflect movement, attitude, and purpose. Each visual used the keyline #GoBeyond to inspire individuals to break physical and mental limits.
ASICS Athleisure is part of the ASICS shoe range.
“ANYTIME IS FITNESS TIME”
Most people avoid fitness because it takes too much time or effort.
CHALLENGE
INSIGHT
Fitness feels like a chore, people think they need hours, equipment, or a gym.
IDEA
Let’s shift the perception: fitness can be fun, fast, and flexible.
Asics Athleisure
“ANYTIME IS FITNESS TIME”
EXECUTION
Tiger Shroff teams up with a choreographer to create easy, high-energy 30–60 sec routines.
ASICS posts the series on social platforms
CTA: users post their versions using #GoBeyond
Tiger reposts and engages, challenging followers
A mix of dance and exercise, designed for all levels
Each video features visible calorie burn to boost motivation
Includes diverse influencers for wider relatability
Next phase: users share personal fitness stories
