India @ 75
Brand: TCS
Objective: Showcase TCS's contribution to India's progress in the last 75 years, with a focus on small towns. Celebrate India's 75th anniversary.
Target Audience: Broad audience interested in India's progress and technology.
Key Message: TCS has been a significant partner in India's progress, especially in small towns where technology has played a vital role.
Role: As the creative lead for a video celebrating India's 75 years with TCS, I conceptualized and curated relevant video footage to create a compelling narrative highlighting TCS's significant contribution to India's progress, especially in people’s daily lives, where technology has played a pivotal role.
The challenge was to fit the journey into a 40 seconds video. Working collaboratively with the production house, I curated relevant content and ensured that the final video effectively conveyed the desired message. I provided clear direction to the production house, ensuring that the video met the brief requirements and exceeded expectations regarding quality and impact. Additionally, I worked collaboratively with a copywriter to ensure the visuals and copy were well-connected and expressed the desired messaging effectively.
Print Project - 1
Brief:
ITC Master Chef Frozen Snacks
Creative - Poster
Year - Published, 2021
Target Audience:
Cricket fans are watching IPL matches from home, looking for convenient and delicious snacks.
Message:
Enjoy the game with ITC Master Chef frozen snacks! Ideally suited for the IPL season and working from home, these frozen snacks offer hassle-free and delicious snacking.
Objective:
To increase sales of ITC Master Chef frozen snacks during the IPL season by highlighting their convenience and suitability for home consumption.
Design Process:
This poster design look was inspired by the warmth and feeling of relaxation at home. The consumer is relaxing on his couch while watching the match, and a massive bowl of snacks depicts never-ending fun. Players coming out the tv described the dramatic effect to catch the consumer's attention and find it relatable. Incorporate humour to make the poster more relatable and memorable. Experiment with typography to emphasise messaging and create a unique style.
Grey Background: Added to enhance the whole product feel.
Print Project -2
Brand - TCS
Category - Educational
Target Audience - Graduate youngsters
Creative - Newspaper advertisment
Year - Published, 2021
Brief: Create a newspaper ad for TCS targeting graduate youngsters. Highlight TCS Ninja as a recruitment profile for candidates who clear TCS NQT or the first TCS CODEVITA round, clearing all interview rounds. Encourage registration and preparation for TCS NQT and TCS CODEVITA.
Design Process:
The design process for this print advertisement follows the brand guidelines, utilising a minimalistic and eye-catching approach with a gradient effect to impart a sense of energy. The font selection aligns with the brand and typography, creating a balanced composition that effectively conveys the main message in a visually appealing way. As this is a print advertisement, I have ensured that the design is optimised for the medium, with high resolution and appropriate colour profiles, to ensure the final output is of the highest quality.
